Content strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content that is well structured and easily found is vital to improving the user experience of a website.
Our goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content.

Producing compelling and sustainable content means that you need to understand and follow the content lifecycle. We have identified that there are five stages in the lifecycle.
In general, content lifecycles include the following:

We have identified these best practices to help you create meaningful and relevant content. Each piece of content should:

• Reflect your organization’s goals and user’s needs.
• Understand how user’s think and speak about a subject.
• Communicate to people in a way that they understand.
• Be useful.
• Stay up-to-date and remain factual.
• Be accessible to all people.
• Be consistent.
• Be able to be found.
• Help define the requirements for the overall site.